The Back Story

A little about the Goose

“Kooked” is what happens when someone makes a mess of something difficult—often by falling off and ruining a perfectly good wave.

“Goose” is a light-hearted description of someone who has done something a bit silly.

Put them together and you get Kooked Goose: a reminder that none of us gets everything right the first time.

Why Kooked Goose exists

I’m Warren Hills—Chief Goose, recruitment specialist, technology enthusiast and naturally curious problem solver.

I’ve spent more than 17 years helping businesses find great people and build better ways to hire. Nine of those years were spent helping Kiwi SaaS success story ezyVet grow globally, mature its recruitment capability and navigate its acquisition and integration into IDEXX.

Along the way, I’ve seen businesses burn enormous amounts of time, money and momentum trying to solve important problems without enough clarity at the beginning.

I’ve kooked a few things myself too.

Kooked Goose was created to provide a clearer, more practical route forward—without unnecessary complexity, generic consulting theatre or pretending there’s only one right answer.

Where it started

The first challenge was hiring.

Businesses were committing to vacancies before properly understanding what they needed, whether that talent existed or how the opportunity would land in the real market. Weeks disappeared, applications drifted and everyone became increasingly frustrated.

Search Sprints were built to interrupt that cycle: discover what the business really needs, validate it against the market and provide clear evidence before more time and money are committed.

That thinking grew into Hiring Runway—helping businesses create smarter, more repeatable ways to hire instead of beginning every vacancy from scratch.

Where it’s heading

The same challenge exists well beyond recruitment.

Busy business owners know AI, technology and better workflows could help, but often don’t have the time or headspace to navigate the learning curve, choose the right tools and turn good ideas into something genuinely useful.

That led to Jester.

Jester learns how a business operates, identifies where practical improvements could make the biggest difference and helps implement them without overwhelming the owner or disrupting what already works.

Three ways we help

Search Sprints help businesses validate difficult roles, understand the talent market and get stalled hiring moving again.

Hiring Runway helps growing companies build the systems, workflows, technology and intelligence required to hire repeatedly and confidently.

Jester helps busy SME owners use AI, technology and smarter workflows to simplify how their businesses run.

Different challenges. Different audiences. The same underlying purpose.

The Kooked Goose approach

We start by understanding what is actually happening.

We use experience, evidence, technology and a healthy amount of curiosity to find the clearest route forward. Then we turn it into something practical that people can understand, approve and genuinely use.

No wild goose chase. No technology for technology’s sake. No leaving you with a beautiful document and no idea what happens next.

Just honest advice, useful work and a little more confidence about what comes next.

Avoid a wild goose chase

Find the right people, tools and smarter ways to grow.