Whip Around
FROM THE FIELD
“Kooked Goose is a high-agency recruitment partner with deep market knowledge, strong candidate judgement, and a genuine ability to understand and represent your business as if they were part of the team.”
Shai Bhula, CTO
Field Note
Finding engineers who could raise the bar—not just meet it.
Whip Around had momentum.
The global fleet maintenance and compliance platform had secured majority investment from Accel-KKR, was accelerating its product roadmap and preparing its Product Engineering team for its next stage of growth.
But the challenge wasn’t simply finding technically capable engineers.
Whip Around needed people with agency, curiosity and a genuine appetite to keep learning—people who would thrive as AI and modern tooling continued to reshape how software was designed, built and delivered.
“We needed people who were excited by that change rather than intimidated by it.”
THE CHALLENGE
Technical strength was only part of the brief.
The right people also needed to challenge existing ways of working, care about the craft and contribute positively to a high-performing, product-led engineering culture.
That made conventional recruitment activity—and candidates who merely looked good on paper—insufficient.
Kooked Goose needed to understand:
What the roles genuinely required
How those expectations were evolving
Where the relevant talent existed
What would attract the right people
Who possessed the judgement, agency and mindset to succeed at Whip Around
THE APPROACH
Kooked Goose worked as an extension of the Whip Around team.
That meant getting beneath the job descriptions to understand the business strategy, product roadmap, Accel-KKR partnership, engineering environment and the standards Whip Around wanted to build around.
The work combined market knowledge, role calibration and targeted candidate judgement with a recruitment process integrated into the team’s existing way of working.
Candidates weren’t simply sent a vacancy.
They were properly briefed on the business, the opportunity and the environment they would be joining—giving both sides a clearer basis for making decisions.
THE OUTCOME
Whip Around found the right people for business-critical roles—not simply people who presented well on paper.
The successful candidates brought the technical capability required, alongside the agency, curiosity and growth mindset needed to contribute to Whip Around’s evolving Product Engineering culture.
The process also gave Whip Around confidence that its opportunity, standards and culture were being understood and represented properly in the market.
“The candidates Warren brought through were well aligned to the role, the market, and the type of Product Engineering culture we are building at Whip Around.”
